"EVERY CHILD IS AN ARTIST.

THE PROBLEM IS HOW TO REMAIN

AN ARTIST ONCE WE GROW UP."


— PABLO PICASSO

AN

MAKE

EVERYDAY

ART

DAY

Back image

"EVERY CHILD IS AN ARTIST.

THE PROBLEM IS HOW TO REMAIN

AN ARTIST ONCE WE GROW UP."


— PABLO PICASSO

AN

MAKE

EVERYDAY

ART

DAY

Back image

"EVERY CHILD IS AN ARTIST.

THE PROBLEM IS HOW TO REMAIN

AN ARTIST ONCE WE GROW UP."


— PABLO PICASSO

AN

MAKE

EVERYDAY

ART

DAY

Back image

contemporary art, design, and creativity 

SORA Centre is a focal point for 

based in Hanoi, Vietnam. 

We provide an accessible platform 

for anyone looking to explore or 

begin their engagement with 

contemporary art. 

 

contemporary art, design, and creativity 

SORA Centre is a focal point for 

based in Hanoi, Vietnam. 

We provide an accessible platform 

for anyone looking to explore or 

begin their engagement with 

contemporary art. 

 

Founded in 2009, our design agency specializes in crafting visually compelling and meaningful digital experiences. We create, plan, and manage design strategies for clients, supporting them across branding, web, product, and promotional design to help their ideas stand out and connect with audiences. 

BORDERLESS PRESENCE

Free from the constraints of a single physical location, SORA’s projects adapt to their specific objectives. We integrate directly into the urban fabric through flexible pop-up spaces, ensuring art appears naturally within the familiar

daily routines of the public.

SORA
ECOSYSTEM

1

SORA Design Store

Serving as the public’s first introduction to SORA, this space curates and develops products that fuse contemporary artistic concepts with practical utility. By bringing an artist's creative language into familiar everyday objects, we make art tangible and highly accessible.

This model is strategically designed to expand across dynamic, culturally diverse, and historically rich metropolitan areas, including Hanoi, Da Nang, and Ho Chi Minh City.

2

Collective Art Experiences

Designed for high physical interaction, this initiative invites the public to freely engage with and actively co-create artistic environments.

Centered around an agile pop-up model, these projects are embedded directly into the rhythm of urban life.

3

Art Exhibitions

Our exhibition program focuses on introducing fresh perspectives from local and international contemporary artists to Vietnamese audiences.

While future large-scale projects will be housed at SORA Centre headquarter, we maintain maximum flexibility by partnering with specialized architectural complexes and commercial spaces to continuously expand our exhibition footprint.

ART WITH NO BARRIERS

SORA champions freedom in how the public observes, explores, and experiences art. We strive to cultivate a welcoming and open environment while maintaining a deep respect for artistic integrity. Free from the pressure of prior expertise or imposed interpretations, SORA believes that a relaxed mindset and genuine curiosity are the catalysts for a natural, multi-dimensional art experience.

SORA
ECOSYSTEM

1

SORA Design Store

Serving as the public’s first introduction to SORA, this space curates and develops products that fuse contemporary artistic concepts with practical utility. By bringing an artist's creative language into familiar everyday objects, we make art tangible and highly accessible.

This model is strategically designed to expand across dynamic, culturally diverse, and historically rich metropolitan areas, including Hanoi, Da Nang, and Ho Chi Minh City.

2

Collective Art Experiences

Designed for high physical interaction, this initiative invites the public to freely engage with and actively co-create artistic environments.

Centered around an agile pop-up model, these projects are embedded directly into the rhythm of urban life.

3

Art Exhibitions

Our exhibition program focuses on introducing fresh perspectives from local and international contemporary artists to Vietnamese audiences.

While future large-scale projects will be housed at SORA Centre headquarter, we maintain maximum flexibility by partnering with specialized architectural complexes and commercial spaces to continuously expand our exhibition footprint.

ART WITH NO BARRIERS

SORA champions freedom in how the public observes, explores, and experiences art. We strive to cultivate a welcoming and open environment while maintaining a deep respect for artistic integrity. Free from the pressure of prior expertise or imposed interpretations, SORA believes that a relaxed mindset and genuine curiosity are the catalysts for a natural, multi-dimensional art experience.

SORA
ECOSYSTEM

1

SORA Design Store

Serving as the public’s first introduction to SORA, this space curates and develops products that fuse contemporary artistic concepts with practical utility. By bringing an artist's creative language into familiar everyday objects, we make art tangible and highly accessible.

This model is strategically designed to expand across dynamic, culturally diverse, and historically rich metropolitan areas, including Hanoi, Da Nang, and Ho Chi Minh City.

2

Collective Art Experiences

Designed for high physical interaction, this initiative invites the public to freely engage with and actively co-create artistic environments.

Centered around an agile pop-up model, these projects are embedded directly into the rhythm of urban life.

3

Art Exhibitions

Our exhibition program focuses on introducing fresh perspectives from local and international contemporary artists to Vietnamese audiences.

While future large-scale projects will be housed at SORA Centre headquarter, we maintain maximum flexibility by partnering with specialized architectural complexes and commercial spaces to continuously expand our exhibition footprint.

ART WITH NO BARRIERS

SORA champions freedom in how the public observes, explores, and experiences art. We strive to cultivate a welcoming and open environment while maintaining a deep respect for artistic integrity. Free from the pressure of prior expertise or imposed interpretations, SORA believes that a relaxed mindset and genuine curiosity are the catalysts for a natural, multi-dimensional art experience.

SORA’s core objective is to embed art, design, and creativity as a familiar presence within urban life. Rather than relying on grand manifestos, we assert our vision through consistent execution, the curatorial quality of each project, and our dynamic public engagement.

 

We aim to enrich the cultural landscape and nurture an appreciation for aesthetics across Hanoi and Vietnam’s major cities. Concurrently, SORA serves as a launchpad, encouraging emerging artists and designers to experiment with new forms of public expression. Through these efforts, SORA actively contributes to the sustainable development of Vietnam’s creative ecosystem.

OUR LONG-TERM VISION

ABOUT SORA DESIGN STORE

ABOUT SORA DESIGN STORE

Serving as our first public introduction, the SORA Design Store is a curated space dedicated to art, design, and creative objects from local and international practitioners. Every object is selected with a singular vision: to integrate contemporary art into practical, everyday life. 

Serving as our first public introduction, the SORA Design Store is a curated space dedicated to art, design, and creative objects from local and international practitioners. Every object is selected with a singular vision: to integrate contemporary art into practical, everyday life. 

Find your favorites at SORA DESIGN STORE 

Find your favorites at SORA DESIGN STORE 

SORA DESIGN STORE 

Art in

Everyday Life

Our curation translates artistic practices into familiar functional forms. We offer a core range of daily objects, presented alongside exclusive, limited-edition collaborative collections continuously developed with our network of artists and partner brands.

Non-Negotiable
Standards

Our curatorial process is driven by uncompromising quality. SORA meticulously evaluates every single piece based on absolute creative integrity, a distinct independent design language, exceptional craftsmanship, and fully transparent material sourcing.

Behind Every
Creation

The open dialogue between creators and the public forms the core of our collection. SORA actively partners with local and global practitioners to develop exclusive, limited-edition objects that hold high collectible value.

Register below to join our community, stay connected,

and follow our ongoing journey.

Become a Friend of SORA

FOR ANY QUESTIONS PLEASE EMAIL

partnerships@soracentre.com

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